The largest online wine store in Switzerland
Flaschenpost.ch is Switzerland’s largest online wine retailer, offering over 30,000 wines from 70 renowned shops. Founded in Zurich in 2007, it aims to make online wine shopping easy and affordable. Evolving into a tech company, Flaschenpost continues its mission to become the “Amazon for wines.”
Johannes Klaiber
CTO
“The whole process of building up the team was seamless, because of the structured approach that InterVenture follows when recruiting and integrating new people and building the team itself. If you want to build a nearshoring team, my advice is to set a clear goal you want to fulfil and then find a partner who will support you along the way.”
The challenge.
Flaschenpost faced the difficult task of building an in-house software development team to manage their Magento-based webshop. The challenge was finding the right talent in Switzerland with the necessary expertise in Magento, modern PHP technologies, and experience in developing cutting-edge E-commerce solutions. The available talent pool lacked the necessary skill set to handle complex features like data-driven personalization and support the company’s ambitious growth plans. This critical shortage of specialized developers led Flaschenpost to consider a nearshoring approach.
The solution.
Our dedicated team of engineers supported Flaschenpost’s transition from an agency-managed webshop to full in-house development. The team specialized in Magento and modern PHP technologies, maintained and optimized the webshop while introducing features like data-driven personalization. Furthermore, the team modernized the platform by migrating it from PHP to Java, introducing a microservices architecture and a custom-built web-based ERP solution that seamlessly interacts with their E-commerce system and satellite platforms. By overcoming scalability challenges and engaging in close collaboration, we ensured a smooth transition and continuous innovation aligned with the Flaschenpost’s long-term goals.
Technologies in detail.
- Java
- PHP
- Python
- AWS
- React
- Playwright
- Figma
The outcome.
The InterVenture Flaschenpost Engineering team:
- Took full ownership of the Magento-based webshop, maintaining and improving its performance.
- Developed new features, including data-driven personalization.
- Tackled scalability challenges to support Flaschenpost’s growing business needs.
- Implemented modern PHP technologies within Magento’s framework to enhance functionality.
- Migrated the platform to Java, introducing a microservices architecture for enhanced scalability and integration with a custom ERP solution.
- Laid the groundwork for future features, including voice search integration.
